Renovated as a major national event between 2004 and 2006, the Atomium - which was not intended to survive Expo 58 for which it was the flagship construction - is today, with over 600,000 visitors per year, the most popular tourist attraction in the capital of Europe, an art centre and an international symbol of Brussels and Belgium.
Due to its unique structure in the world, its emblematic character and its resolutely futuristic aspect: the Atomium enjoys international recognition at an institutional, cultural and artistic level. This strong brand image offers many opportunities for collaboration, ranging from renting a part of the building to co-branding and filming.