Symbol and brand of Expo 58, the star of Lucien De Rouck is unavoidable.
Lucien De Roeck (Belgium 1915-2002) dedicated his life to design,typographie and teaching. In 1954 he won the design competition designing the logo and poster for the Worldfair in Brussels that would take place in 1958.
The Expo-star, an elegant, asymmetric star, still is a recognizable symbol. The five rays represent the five continents, carrying out the humanistic message to the entire world. On the right side you can see a globe and the date. In the center of the star one can recognize an image of the Brussels city hall.
In 1958 this star was everywhere, on posters, streetcars, outfits of the hostesses, souvenirs...
>>> visit the website of the Foundation Lucien De Roeck.
Expo 58 - Universal Worldfair of Brussels of Atomium on Pinterest.